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CTW Academy, Naples FL

How a 74-year-old coach who trained under Vic Braden is teaching adult club players to finally hit shots their opponents can't return.

Tom Avery has been on a tennis court for 45 years. He is still playing Super Senior USTA tournaments. His YouTube channel has 10 million views and counting. And he is about to fix the stroke you have been patching together since the 90s.

60,000+ YouTube subscribers
10M+ video views
45+ years coaching
Tom Avery coaching on the court at CTW Academy

Imagine stepping on court Saturday morning and knowing, with quiet certainty, that your forehand is going to land where you aim it. That your serve is finally a weapon, not an apology. That the guy who has been beating you all year is going to spend the next hour trying to figure out what changed.

Tom Avery demonstrating technique on the court
The Plateau Nobody Talks About

You have been working on your forehand for 15 years. It still falls apart in the second set.

You watch the YouTube breakdowns. You buy the new strings. You take the occasional lesson with a local pro who tells you to keep your elbow up and then runs off to the next court.

The drills feel fine. The warmup feels fine. Then the match starts and your strokes forget everything you ever told them. The ball drifts long. Your opponent, who you know you are the better player than, keeps finding the holes. You start second-guessing your second serve. Your doubles partner stops looking at you between points.

A recreational tennis player sitting court-side after losing a match

Sound familiar?

Here is the thing. It is not your talent. It is not your age. It is almost always a fundamentals issue that nobody has ever slowed down enough to show you how to fix. Most tennis instruction is built for a 22-year-old with perfect shoulders. You need something else.

Tom Avery, founder of CTW Academy
Meet Your Coach

Tom Avery

Lifetime athlete, sports nutritionist, and the coach who still shows up when it matters.

Tom has been teaching tennis for 45 years. He learned from Vic Braden, the man most serious coaches consider the sharpest tennis mind of the 20th century. He has coached players from club beginners up to ATP and WTA tour professionals at the Bronxville Field Club, Ocean Edge Resort on Cape Cod, the Naples Grande, and the Ritz Carlton in Naples.

His Consistent Tennis Wins Series ran as 8 DVDs on The Tennis Channel. His YouTube channel has 60,000 subscribers and 10 million video views. He is 74 years old. He still trains seven days a week, still plays Super Senior USTA tournaments, and still spots a broken grip from three courts away.

  • 45+ years coaching, beginners to ATP/WTA
  • Student of Vic Braden
  • 8 DVDs on The Tennis Channel
  • 60,000+ YouTube subscribers
  • 10 million+ video views
  • Still playing Super Senior tournaments at 74
What You Get

13 courses. One coach. Every stroke covered.

CTW Academy is not a firehose of random tips. It is a complete curriculum: serve, forehand, backhand, volley, doubles strategy, topspin, slice, fitness, and nutrition. Each course is a focused video series built around one specific weakness. Pick the one that is costing you matches. Fix it. Come back for the next.

The Doubles Secrets course The Topspin Encyclopedia course The Slice Encyclopedia course
The Course Library

Six of the thirteen courses waiting for you

Every course is taught by Tom, filmed on a real court, and built around a specific fix. No filler.

Rock Solid Forehand course
Course 01

Rock Solid Forehand

The shot that decides most rec-level matches.

Grip to finish, every moving part of a modern forehand. Tom covers reliability, spin, and explosiveness, with specific fixes for the three most common stroke leaks: late contact, collapsed wrist, and incomplete rotation.

Rock Solid Backhand course
Course 02

Rock Solid Backhand

The stroke every club player calls their weak side.

One-handed, two-handed, and slice backhands, all in one course. Tom shows you how to relax the arm, load the shoulder, and execute with the kind of precision that makes the weak-side tag go away for good.

Serve Domination course
Course 03

Serve Domination

Kill the second-serve fear.

A reliable second serve removes the fear factor from every first serve you hit. Tom walks through the toss, the trophy position, the pronation, and the specific drill work that turns a weakness into a weapon.

Trouble-Free Doubles course
Course 04

Trouble-Free Doubles

Five strategies. That is all you need.

Make three shots, make more first serves, be the first team to hit a volley, stay crosscourt crosscourt middle middle middle, and stay aggressive. Tom teaches the high-percentage doubles approach that wins more club matches than any fancy poach.

The Topspin Encyclopedia course
Course 05

The Topspin Encyclopedia

38 videos, 3 modules, one outcome: the ball stays in.

Topspin is the single biggest fix for unforced errors at the club level. This course breaks it down from the basics through the fine points, with drills you can run on any court in ten minutes between sets.

Tennis Nutrition Secrets course
Course 06

Tennis Nutrition Secrets

What Tom has been eating for 16 years to still play at 74.

A full nutrition program from a coach who is also a sports nutritionist and is still competing in Super Senior tournaments. Includes the recipe companion guide.

Included With Every Course

Three free bonuses that make the courses stick

Video lessons only get you halfway there. These are the tools that put the lessons into your gym bag, onto your court, and into your kitchen.

These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.

The Fundamentals Fast Check printable stroke card

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus 01

The Fundamentals Fast Check

A printable pocket reference card. One side has a 12-point fundamentals checklist for every major stroke. The other side has Tom's three-question diagnostic for spotting what is breaking in real time. Bring it courtside, fix your stroke between games.

Printable PDF, wallet card + full page
The 74-Year-Old Warmup video

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Free Bonus 02

The 74-Year-Old Warmup

Tom's 12-minute pre-match routine, filmed on his own court in Naples. Dynamic stretches, movement patterns, contact-point rehearsal, and the three drills he swears by for keeping a 74-year-old body loose and playing four days a week.

Private video, 12 minutes, downloadable
The Match-Day Nutrition Guide

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus 03

The Match-Day Nutrition Guide

A 7-day plant-based meal plan pulled straight from Tom's own kitchen. Grocery list, prep guide, and two match-day fuel options. Not preachy. Framed as what a 74-year-old coach actually eats to still play four days a week.

Printable PDF, 12 to 16 pages

That was a redesign of your homepage based on another page I made that generates $4 for every dollar spent.

Here's who built it, and why.

Vincent Nguyen, Growth Ninja

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

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Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller.

Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

New York Times bestseller proof

$1M in 11 Days.

Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.

$1 million dashboard proof

Sold Out a Live Event, Pro Bono.

Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

Live event sold out proof

Created My Own Offer From Scratch.

Launched ads in beginning of March 2026 and already grossed $26K in the last 30 days.

Own offer grossed $26K in 30 days
11+
Years Running Ads
Full-time, not a side gig
5+ yrs
Avg. Client Retention
Longest partnership: 2017. People stay because the math works.
How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

"You Cover the Ad Spend. I Earn My Keep."

I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.

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Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.

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Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.

The Ads I'd Run for You

This Is What Your Ads Would Look Like

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CTW
CTW Academy
Sponsored · Paid for by CTW Academy
I am 74 years old. I have been teaching tennis for 45 years. And I still play four days a week. If you are 50-plus and your strokes are starting to fall apart in matches, it is almost never talent. It is a fundamentals issue nobody has slowed down enough to show you how to fix. I rebuilt my Rock Solid Forehand course for adult club players. Same technique I used with ATP and WTA tour pros. Stripped down so you can watch it on Sunday, run the drills Monday, and notice the difference by Wednesday. $47 one-time. 30-day money-back guarantee. Free 3-course starter pack first, so you can see how I teach before you pay.
Senior coach demonstrating forehand
CTWACADEMY.COM
Finally Fix the Forehand You Have Been Fighting for 15 Years
Tom Avery, 45 years coaching. 30-day guarantee.
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CTW
CTW Academy
Sponsored · Paid for by CTW Academy
Three free courses. Forehand. Backhand. Serve. No subscription, no upsell wall, no 14-day trial. Drop your email, get all three lessons in your inbox, watch them on Sunday afternoon while you drink coffee. If they help, my full library is there when you want it. If not, no hard feelings. I have been coaching tennis for 45 years. I will still be coaching next week. Tom Avery, CTW Academy, Naples FL.
Experienced hands on tennis racquet
CTWACADEMY.COM
Three Free Tennis Courses from a 45-Year Coach
Forehand. Backhand. Serve. Delivered by email.
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